Account-Based Marketing (ABM)

Enhance Your Campaigns With ABM

Our Account-Based Marketing (ABM) campaign enhancement takes your lead generation to the next level.

You can combine our ABM enhancement with your Single Touch, Double Touch, Nurture Track, or SoftBANT lead generation to create more focused and highly targeted campaigns.

With ABM, you can focus on reaching the exact companies on your Target Account List (TAL) and the accounts you’ve identified as the most lucrative for your business.

If you don’t have a Target Account List (TAL) or are unsure where to start with ABM, that’s not a problem! We’ll discuss your campaign with you and work together to define your target audience and targeting criteria to help you build out your TAL.

Plus, if you already have a TAL, we can utilize our expertise in lead generation to dive in and create lookalike audiences to expand your pool of target accounts if needed.

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Benefits of ABM Lead Generation

Precision Targeting
Reach Your Ideal Customers
Enhanced Personalization
Quality B2B Leads
Local Language Campaigns
Precision Targeting

Precision Targeting

With our ABM campaign enhancement, you’ll reach the key accounts on your Target Account List (TAL).

Combining your lead generation with Account-Based Marketing is a great way to increase efficiency by only focusing on the key accounts you want to reach – the accounts you’ve identified to deliver the highest ROI for your business.

Whether you want to use ABM for inclusion or exclusion, we’ll help you engage with the exact companies you need to reach.

Reach Your Ideal Customers

Our team is experienced in ABM.

Your dedicated Account Manager will get to know your business and take a consultative approach to your campaign – advising you on how best to reach your ideal customers.

If you’re not sure where to start with ABM or don’t have a Target Account List (TAL), that’s not a problem.

We’ll get to know your ideal customer profile (ICP), and our expert team will help you build out your ICP into a Target Account List. Plus, if you do already have a TAL, we can help you expand your list with lookalike audiences if required.

Enhanced Personalization

Our ABM campaign enhancement takes a strategic approach, focusing on the exact accounts you need to reach.

With leads delivered that match your Target Account List (TAL), you have the opportunity to follow up with each lead in a more personalized way.

Addressing your prospects’ pain points or how your solution benefits them is a great way to cut through the noise and provide value from your first interaction.

Quality B2B Leads

At TechPublish Hub, we have a long-standing reputation for delivering high-quality leads in full and on time.

We’ll only send your ABM campaigns to our readers that match your Target Account List. To qualify as an ABM lead, readers must first download your content asset(s), provide their business contact information, and consent to a custom opt-in statement via an unchecked tick box.

Prospects will then have to pass our dual AI and manual validation process before they are delivered to you as leads.

Our transparent approach to lead generation gives you the confidence that your leads are engaged and interested in your brand and technology solutions.

Local Language Campaigns

Our team is experienced in local language lead generation.

With a Single Touch campaign, you can reach audiences on a single country, multi-country, regional or global level.

Your dedicated Account Manager will recommend the most effective websites from our portfolio of brands, taking language into consideration. Whether your content is in English or local language, we will advise how to best resonate with your target audience.

Getting Started With ABM

Getting started is easy. Your dedicated Account Manager will help you scope out the best ways to enhance your lead generation using Account-Based Marketing.

Our ABM enhancement can be combined with any of our lead generation services, from Single Touch and Double Touch to Nurture Track or SoftBANT.

You can use ABM to include or exclude accounts, and whether you have a Target Account List (TAL) or not, our team can help you build out your TAL if required.

Our lead generation process lays the foundation for all our services. Our transparent campaigns are delivered 100% digitally, resulting in high-quality, fully traceable B2B technology leads.

Account-Based Marketing (ABM) Questions We’re Often Asked

What is meant by Account-Based Marketing (ABM)?

Account-Based Marketing (ABM) is a B2B marketing strategy that focuses on a set target account list (TAL) within a specific market. ABM provides marketers with an opportunity to deliver more personalized B2B marketing campaigns based on the needs of specific target accounts and companies.

Why is Account-Based Marketing essential?

Account-Based Marketing (ABM) is an essential strategy for B2B marketers looking to target specific accounts and companies within their industry. ABM provides B2B marketers with a better opportunity to tailor their marketing messages to meet the needs of the exact companies they want to reach. In addition, combining ABM with B2B lead generation is an effective way to generate high-quality and highly engaged leads.

How does ABM lead generation work?

ABM lead generation at Headley Media works by running a content syndication B2B lead generation campaign with your target account list (TAL). Your TAL will include the exact accounts and companies you are trying to reach. If you don’t have a TAL or your list is too small, we’ll work with you to set up lookalike audiences to expand your pool of target accounts. Your lead generation campaign will then be run against your ABM target account list only – meaning your content will only be shared to the exact target audience you need to reach.

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The future of demand generation is bright for TechPublish Hub. High-quality B2B leads are offered by our hyper-targeted B2B demand generation solutions, which also produce the highest possible return on investment.Read More!