Double Touch Lead Generation
What is a Double Touch Campaign?
Double Touch lead generation enables you to further engage with your target audience through increased brand exposure.
Our campaigns follow an industry-recognized content syndication process across our trusted media brands to generate 1st party leads 100% digitally.
With Double Touch, your prospects are exposed to your brand twice. Readers who download your first content asset with their full business contact information are then served a second resource from your brand.
To qualify as a Double Touch lead, readers must also fit your target criteria and pass our dual AI and manual data validation process.
Benefits of Double Touch Lead Generation
Enhanced Brand Exposure
Quality B2B Leads
Cost-Per-Lead (CPL)
Local Language Campaigns
Enhanced Audience Intelligence
Enhanced Brand Exposure
Enhanced Brand Exposure
Double Touch campaigns are an effective way to increase your brand awareness and influence your leads, ready for further nurturing.
With Double Touch lead generation, your prospects are exposed to your brand twice.
This gives your target audience an additional opportunity to engage with your content, increasing your brand visibility and familiarity before being delivered as leads.
Quality B2B Leads
Quality B2B Leads
We have a long-standing reputation for providing high-quality service and performance – delivering leads to our clients in full and on time.
With Single Touch, your prospects will download your content asset, provide their full business contact information, and consent to a custom opt-in statement via an unchecked tick box.
Our transparent approach to lead generation gives you confidence that your leads are engaged and interested in your organization’s technology solutions.
Cost-Per-Lead (CPL)
Cost-Per-Lead (CPL)
Our Single Touch campaigns help you budget with confidence.
Your dedicated Account Manager will work closely with you to maximize your campaign’s return on investment based on your lead generation goals.
We’ll agree on a fixed CPL with you before your campaign begins, so you’ll know in advance the guaranteed number of leads your budget will generate.
Local Language Campaigns
Local Language Campaigns
Our team is experienced in local language lead generation.
With a Single Touch campaign, you can reach audiences on a single country, multi-country, regional or global level.
Your dedicated Account Manager will recommend the most effective websites from our portfolio of brands, taking language into consideration. Whether your content is in English or local language, we will advise how to best resonate with your target audience.
Enhanced Audience Intelligence
Enhanced Intelligence
Your Single Touch lead generation campaign with Headley Media can include further targeting and enhancements to learn more about your prospects.
Our expert team will work with you to decide on the most effective enhancements to strengthen your campaign.
From our Intent Data Targeting and Audience Intelligence enhancements to ABM for inclusion or exclusion, we’ll help you get your message in front of the right audience at the right time.
Getting Started With Double Touch
Getting started is easy. Your dedicated Account Manager will ask you about your campaign goals, budget, timeframe, available content, and the target audience you want to reach, which includes:
- Job Titles
- Job Functions
- Seniority Levels
- Industries
- Company Size
- Location/Regions
- Content Topics
- Target/Exclusion Lists
We’ll get to know your business, understand your objectives and send you a personalized proposal based on your lead generation goals.
Lead Generation Questions We’re Often Asked
Why do I need lead generation?
Lead generation helps your business grow. Generating high-quality leads will support your business’ growth by providing your sales team with an up-to-date pipeline of new customers. Without continually updating your potential customer base through new leads, your business is likely to lack new opportunities for sales growth.
How do you ensure the leads generated are high-quality leads?
At Techpublish Hub, we run all our lead generation campaigns 100% digitally, using our 1st party data. As a result, our lead generation process is transparent, and our leads are fully traceable back to the source. In addition, because we run all of our campaigns in-house, using our portfolio of 200 content syndication websites, we can ensure the leads we generate for our clients are high-quality and engaged prospects.
What makes our lead generation services unique?
We stand out from the crowded B2B lead generation industry by delivering high-quality prospects, 100% digitally using our 1st party data. Our transparent approach to lead generation means we can provide complete visibility into how we generate B2B leads for our clients, including when each prospect consented to share their data with your organization.
TRUST | TRANSPARENCY | INTEGRITY
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About US
The future of demand generation is bright for TechPublish Hub. High-quality B2B leads are offered by our hyper-targeted B2B demand generation solutions, which also produce the highest possible return on investment.Read More!