Nurture Track Lead Generation
What is Nurture Track Lead Campaign?
With Nurture Track, your leads are further educated on your technology products and solutions before they are delivered to you. Nurture Track campaigns give you a head start on moving your marketing-qualified leads through the funnel.
Our campaigns follow an industry-recognized content syndication process to generate 1st party leads 100% digitally.
Nurture Track lead generation guarantees your prospects will:
- Populate a minimum of two forms with their business contact information.
- Download at least two content assets from your campaign nurture flow.
- Explicitly consent to hear from your business directly.
Our experienced team will help you build out the most effective Nurture Track campaign, guiding you on the best content assets to use in line with your campaign objectives.
Benefits of Nurture Track Lead Generation
More Educated Leads
Strategic Approach
Increased Lead Intelligence
Cost-Per-Lead (CPL)
Local Language Campaigns
More Educated Leads
More Educated Leads
Nurture Track campaigns take your B2B lead generation to the next level by combining lead generation and lead nurturing.
Your Nurture Track leads will be educated on your technology products and solutions by engaging with your business at multiple touchpoints before they are delivered to you.
Nurture Track leads give you a head start on moving your marketing-qualified prospects through the funnel, facilitating a warmer conversation from day one.
Strategic Approach
Strategic Approach
Nurture Track campaigns take a strategic approach to your B2B lead generation.
Your dedicated Account Manager will work with you to develop an engaging and effective nurture flow based on:
- The target audience you need to reach
- The content assets you have available
- How educated you want your leads to be
Nurture Track puts you one step ahead of your competition. Your leads will be more familiar with your brand and technology solutions, making them more likely to make purchases faster than non-nurtured leads.
Increased Lead Intelligence
Increased Lead Intelligence
A Nurture Track campaign guarantees your leads will download at least two of your content assets before being delivered.
You’ll gain increased intelligence on each of your Nurture Track leads, allowing you to shape your follow-up communications based on the content they’ve engaged with.
Plus, you can feel confident your prospects are engaged and relevant – after all, they have actively chosen to hear from your brand directly more than once.
Cost-Per-Lead (CPL)
Cost-Per-Lead (CPL)
Our Single Touch campaigns help you budget with confidence.
Your dedicated Account Manager will work closely with you to maximize your campaign’s return on investment based on your lead generation goals.
We’ll agree on a fixed CPL with you before your campaign begins, so you’ll know in advance the guaranteed number of leads your budget will generate.
Local Language Campaigns
Local Language Campaigns
Our team is experienced in local language lead generation.
With a Single Touch campaign, you can reach audiences on a single country, multi-country, regional or global level.
Your dedicated Account Manager will recommend the most effective websites from our portfolio of brands, taking language into consideration. Whether your content is in English or local language, we will advise how to best resonate with your target audience.
Getting Started With Nurture Track
Getting started is easy. Your dedicated Account Manager will ask you about your campaign goals, budget, timeframe, available content, and the target audience you want to reach, which includes:
- Job Titles
- Job Functions
- Seniority Levels
- Industries
- Company Size
- Location/Regions
- Content Topics
- Target/Exclusion Lists
We’ll get to know your business, understand your objectives and send you a personalized proposal based on your lead generation goals.
Lead Nurturing FAQs
Lead nurturing is the process of influencing prospects through your marketing funnel by encouraging interactions and establishing a relationship between your brand and your audience. Regular and relevant communications keep your contacts aware and engaged while helping them through their decision-making process towards conversion.
What are the benefits of nurturing leads?
Nurturing leads through the marketing funnel is a great way to educate your potential new customers during critical times in their buying cycle. In addition, by nurturing your leads, you will keep your brand front of mind, meaning you are more likely to get a head start on moving your marketing-qualified leads (MQLs) along the pipeline – generating more engaged leads earlier on.
Lead nurturing works by warming up your marketing qualified leads by sending them educational and relevant content throughout their buyer’s journey. When your leads are considering purchasing a product or service like yours, regularly keeping in contact with valuable and relevant content means your leads are more likely to think about your brand – helping them move from MQL to sales accepted leads (SALs). Lead nurturing is an effective way to get the most out of your B2B marketing efforts, and companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost (Marketo).
How do you ensure the leads generated are engaged leads?
Our B2B lead generation services are delivered entirely in-house, ensuring the leads we generate are engaged leads. We run all of our campaigns 100% digitally and only generate fully traceable 1st party data. Our campaigns are run using content syndication lead generation via our portfolio of 200 content library websites. Before being delivered to you as leads, readers must actively consent to hear from your company directly via a consent statement and unchecked tick box. By providing lead generation services which are entirely transparent, we are uniquely positioned to deliver high-quality and engaged leads to our B2B technology clients on a global scale.
TRUST | TRANSPARENCY | INTEGRITY
Join Our Marketing Community
Choose from a variety of our user-friendly solutions that combine business intelligence and innovation to produce insightful data that can dramatically increase sales and enhance multi-channel marketing.
About US
The future of demand generation is bright for TechPublish Hub. High-quality B2B leads are offered by our hyper-targeted B2B demand generation solutions, which also produce the highest possible return on investment.Read More!