Nurture Track Lead Generation
What is Nurture Track Lead Campaign?
With Nurture Track, your leads are further educated on your technology products and solutions before they are delivered to you. Nurture Track campaigns give you a head start on moving your marketing-qualified leads through the funnel.
Our campaigns follow an industry-recognized content syndication process to generate 1st party leads 100% digitally.
Nurture Track lead generation guarantees your prospects will:
- Populate a minimum of two forms with their business contact information.
- Download at least two content assets from your campaign nurture flow.
- Explicitly consent to hear from your business directly.
Our experienced team will help you build out the most effective Nurture Track campaign, guiding you on the best content assets to use in line with your campaign objectives.
More Educated Leads
Nurture Track campaigns take your B2B lead generation to the next level by combining lead generation and lead nurturing.
Your Nurture Track leads will be educated on your technology products and solutions by engaging with your business at multiple touchpoints before they are delivered to you.
Nurture Track leads give you a head start on moving your marketing-qualified prospects through the funnel, facilitating a warmer conversation from day one.
Strategic Approach
Nurture Track campaigns take a strategic approach to your B2B lead generation.
Your dedicated Account Manager will work with you to develop an engaging and effective nurture flow based on:
- The target audience you need to reach
- The content assets you have available
- How educated you want your leads to be
Nurture Track puts you one step ahead of your competition. Your leads will be more familiar with your brand and technology solutions, making them more likely to make purchases faster than non-nurtured leads.
Increased Lead Intelligence
A Nurture Track campaign guarantees your leads will download at least two of your content assets before being delivered.
You’ll gain increased intelligence on each of your Nurture Track leads, allowing you to shape your follow-up communications based on the content they’ve engaged with.
Plus, you can feel confident your prospects are engaged and relevant – after all, they have actively chosen to hear from your brand directly more than once.
Cost-Per-Lead (CPL)
Our Single Touch campaigns help you budget with confidence.
Your dedicated Account Manager will work closely with you to maximize your campaign’s return on investment based on your lead generation goals.
We’ll agree on a fixed CPL with you before your campaign begins, so you’ll know in advance the guaranteed number of leads your budget will generate.
Local Language Campaigns
Our team is experienced in local language lead generation.
With a Single Touch campaign, you can reach audiences on a single country, multi-country, regional or global level.
Your dedicated Account Manager will recommend the most effective websites from our portfolio of brands, taking language into consideration. Whether your content is in English or local language, we will advise how to best resonate with your target audience.
Getting Started With Nurture Track
Getting started is easy. Your dedicated Account Manager will ask you about your campaign goals, budget, timeframe, available content, and the target audience you want to reach, which includes:
- Job Titles
- Job Functions
- Seniority Levels
- Industries
- Company Size
- Location/Regions
- Content Topics
- Target/Exclusion Lists
We’ll get to know your business, understand your objectives and send you a personalized proposal based on your lead generation goals.
TRUST | TRANSPARENCY | INTEGRITY
Join Our Marketing Community
Choose from a variety of our user-friendly solutions that combine business intelligence and innovation to produce insightful data that can dramatically increase sales and enhance multi-channel marketing.
