B2B Display Advertising With TechPublish hub Display
What is TechPublish Hub Display?
TechPublish Hub Display campaigns place your brand and messaging directly in front of your target audience, meeting them in the spaces and channels they are already visiting.
B2B marketers need a combination of high-quality lead generation and brand awareness to achieve cross-channel reach and effective results. And that’s where TechPublish Hub Display comes in.
Our TechPublish Hub Display campaigns work alongside our Single Touch, Double Touch, Nurture Track, or SoftBANT lead generation services to deliver surround sound messaging to your target audience.
By running TechPublish Hub Display alongside your lead generation, you’ll capture the attention of your target audience from within today’s digital ecosystem – standing out against your competitors.
Benefits of TechPublish Hub Display
Real-Time Optimization
Surround Sound Messaging
Agile & Responsive
Getting Started Is Simple
Trusted Supplier
Real-Time Optimization
Real-Time Optimization
Your TechPublish Hub Display ads can run alongside your Single Touch, Double Touch, Nurture Track, or SoftBANT lead generation campaign.
Our experienced team of display advertising experts will monitor, analyze and optimize your campaign’s performance.
TechPublish Hub Display’s custom-built platform uses machine learning to optimize campaign success, avoiding ineffective inventory allocation and making your budget go further.
Surround Sound Messaging
Surround Sound Messaging
Run your TechPublish Hub Display campaign alongside any of our lead generation services to deliver surround sound messaging to your target audience.
From Single Touch, Double Touch, Nurture Track, or SoftBANT, combining your lead generation campaigns with high-impact display ads will keep your brand and technology solutions front of mind.
Agile & Responsive
Agile & Responsive
Our in-house TechPublish Hub Display team will work with you to get your campaign off the ground, fast.
From campaign setup and delivery to analysis, and reporting, your dedicated Account Manager is with you every step of the way.
Our team is experienced in running display ad campaigns, and because we deliver everything in-house, our team is agile and responsive. We’ll monitor your results and adjust your TechPublish Hub Display campaign according to industry trends and changes if required.
Getting Started Is Simple
Getting Started Is Simple
Setting up your TechPublish Hub Display campaign couldn’t be easier.
To get your campaign off the ground, all we require is the creative assets you’d like to use and the URL link you want your Display Ads directed to. Typically this will be the landing page on your website.
Our TechPublish Hub Display team is expertly trained in delivering display advertising campaigns. They’ll work closely with you to understand your objectives to most out of your campaign – from where to place your ads to optimizing your campaign for the best results.
Trusted Supplier
Trusted Supplier
We have a long-standing reputation for delivering high-quality and trusted campaigns worldwide to media agencies and B2B tech companies.
Your lead generation and display ad campaigns are never outsourced to 3rd parties, putting you in total control.
We are transparent about how we generate your leads and how your display ads are run. As a result, we ensure you only reach a relevant and engaged audience, making us a trusted, high-quality supplier.
Getting Started WithTechPublish Hub Display
Getting started is easy. Your dedicated Account Manager will ask you about your campaign goals, budget, timeframe, available content, and the target audience you want to reach, which includes:
- Job Titles
- Job Functions
- Seniority Levels
- Industries
- Company Size
- Location/Regions
- Content Topics
- Target/Exclusion Lists
We’ll get to know your business, understand your objectives and send you a personalized proposal based on your lead generation goals.
Display Advertising Questions We’re Often Asked
Display advertising promotes your company’s product or services via banner adverts on relevant websites. A display advert requires the creative visual assets you would like to promote and a link to the landing page or website you would like your adverts to click through to. Display advertising is a great way to get your brand and marketing messages out to your specific target audience via the channels and websites they are already visiting. In addition, display advertising can target specific user groups and audiences to increase the relevance of your advert placement.
Your B2B Display ads will appear on the websites your target audience is visiting. B2B display ads embed your brand messaging into your potential customers’ online world and effectively keep your brand front of mind. When run alongside B2B lead generation, display advertising provides companies with a 360-degree approach to their B2B marketing activities.
What is Programmatic and Display Advertising?
Programmatic advertising refers to how display ads are bought online through websites within a programmatic network. Programmatic advertising focuses on where and when display ads are placed and how the inventory is purchased. In comparison, display advertising is focused on where they appear and in what format. For example, the design and position on each website (such as banner ads) within the programmatic display network of publishers and sites.
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